In early 2014, team of five students from The NewHouse, a student-run advertising agency based in the Newhouse School, won first place in the Qatar 2022 Women’s Soccer Challenge advertising competition, presented to the World Cup Supreme Committee in Doha, Qatar.
The students, all advertising majors at Newhouse, competed against undergraduate and graduate students from all over the United States and Canada. Finalists were flown to Doha for a week of sightseeing and rehearsals.
The competition required students to develop an integrated advertising campaign to encourage young Qatari women ages 6-14 to play soccer. The NewHouse team created a campaign called “Find it in Football,” which encourages girls and their parents to experience the physical, mental and cultural benefits of the sport.
Watch the team’s YouTube video to learn more about their adventure.
(Pictured above (left to right): Marie Strycharz, Bryan Chin-Yu Chou, Melanie Holohan, Gabriella Fernandez and Kaitlyn Froboese)
The Newhouse School’s undergraduate advertising program was named among the top five digital programs in the country by the Interactive Advertising Bureau (IAB).